Success Cases
NIVEA Sweden: Lower Bounce Rate With Chatbot
See how NIVEA Sweden increased engagement during a product launch with a LoyJoy chatbot and lowered the bounce rate from 92% to 45%.
NIVEA Sweden wanted to launch its new product not just on a static page, but as an experience that actively engages website visitors. To do this, the brand turned to a chatbot from LoyJoy.
Initial Situation
The original, static landing page for the product launch barely held visitors’ attention, and many left the page without engaging further with the product. The goal was a significantly higher level of engagement.
Solution Concept
The chatbot transformed the product launch into an interactive experience that actively guides website visitors through the launch, instead of just letting them read.
Results
The campaign’s bounce rate dropped from 92% to 45%, meaning visitors stayed noticeably more often and engaged with the campaign.
Testimonial
”Just to see the Bounce Rate drop from 92% to 45% on this kind of campaign is insane. The change is massive.”
NIVEA Sweden