Melitta
Interview at data:unplugged
Success Cases
Melitta Product Registration
Melitta customers conveniently register their coffee maker via chat and receive additional benefits – implemented with the LoyJoy Conversational AI Platform.
Business Goals
The coffee and coffee accessories manufacturer Melitta wants to reward the purchase of a coffee machine with cashback.
A playfully simple cashback redemption process within a chat flow without media disruption is intended to increase sales of the machine.
Results
In the chat, the product can be identified by barcode scan and it can be registered directly. The receipt upload only takes place after a successful AI check.
Shoppers are enthusiastic about the uncomplicated process.
Video Testimonial
At data:unplugged, Melitta shares how the cashback process via chat and barcode scan rewards coffee machine purchases seamlessly – without any media disruption.