Business Goals

Melitta is an internationally operating and family-owned group with a wide range of brands and products for different needs: coffee, coffee machines, and household products.

For its subsidiary in the Netherlands, Melitta launched an generative AI-powered service chat on the LoyJoy platform using LoyJoy’s GPT feature.

Results

Coffee enthusiasts can chat and ask questions about different coffee machines and get comprehensive information. In addition to answers, articles and links are provided for a complete overview.

The new chat experience is a smart and easy way to communicate all the necessary information about Melittas products.

Watch the Case Video