Kermi GmbH Optimizes Customer Consultation for Heating Solutions

Goals: Making Complex Heating Consultation Accessible

The market for heating systems is complex and characterized by dynamic factors such as government subsidies and technological developments. For end-customers, finding the most suitable and efficient solution is often a challenge.

As one of Europe’s most renowned manufacturers, Kermi represents the perfect symbiosis of room climate and shower design. The company from Lower Bavaria sets standards through high environmental competence, innovative technology, and excellent design quality. With a broad product portfolio, Kermi offers holistic solutions that intelligently combine warmth and freshness.

Kermi faced the task of transforming this complexity into understandable and accessible advice. The goal was to create a digital advisor that goes far beyond a simple FAQ bot.

Today, customers expect fast, competent answers to technical details, current funding opportunities, and guidance on selecting the right heating solution – without long wait times or complicated research. The AI assistant was designed to address precisely this need: It answers questions in seconds, knows the complete Kermi product range, and is always up-to-date on current subsidy programs. Instead of relying on static FAQ pages, the company opted for an interactive chatbot approach that guides potential customers through dialogue to the optimal solution.

Results: From Searcher to Informed Customer

With the implementation of the LoyJoy Agent, a digital expert was created that fundamentally transforms heating solution consultations. The intelligent chatbot not only answers product questions but also provides daily updated information on funding opportunities or the most efficient heating solution for individual requirements.

The decisive advantage lies in the combination of speed and precision:

• For the customer: A potentially tedious search becomes an insightful dialogue. Customers quickly and easily receive the information they need for an informed decision on heating solutions such as heat pumps and matching radiators.
• For Kermi: The AI assistant handles initial consultations for standard inquiries, thereby relieving the customer service team. At the same time, qualified leads are generated who are transferred to personal consultation for more complex requirements.

This approach strengthens trust in the Kermi brand as a competent and accessible partner for modern heating solutions. The digital consultation creates a low-threshold entry point and combines automation with genuine customer orientation.

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