Business Goals

As part of Beiersdorf, Hansaplast has been an expert in wound care and injury prevention for over 140 years.

The No. 1 in wound plasters in Germany was looking for product testers for the launch of the new Aqua Protect plaster and at the same time wanted to generate new newsletter registrations in compliance with GDPR.

Results

Through the playful implementation on the LoyJoy Conversational Platform, Hansaplast was able to record a significant increase in newsletter subscriptions and at the same time increase the popularity of the new Aqua Protect plasters.

Watch the Case Video