Business Goals

To increase sales and the number of newsletter subscriptions, Ferrero wanted to introduce an exciting customer lottery at the beginning of the summer.

Customers can participate in a short quiz and win prizes when they sign up for the newsletter.

Results

By using the LoyJoy conversation platform, this gamification contributes to an improved customer experience and promotes loyalty to the Kinder brand.

86 % of opened chats led to an interaction, with an impressive conversion rate of 93 %.

Watch the Case Video