Business Goals

Eucerin Austria has integrated a versatile chatbot on its website:

Users can take part in a competition, find out about anti-pigment products and have a skin analysis carried out. GDPR-compliant marketing consent is obtained within the chat.

Results

The chat brings consumers even closer to their favorite skincare brand. Interactive media are made available and competitions are offered regularly.

In addition, new marketing consents are obtained through the integration of the newsletter registration.

Watch the Case Video