Success Cases
Eucerin Austria Anti-Pigment Chat
With the implementation of a versatile chatbot, Eucerin Austria has brought its customers closer to their favorite skincare brand.
Eucerin Austria has integrated a versatile chatbot on its website that advises users on anti-pigment products in a personal dialogue, instead of leaving them with plain product pages.
Initial Situation
Eucerin Austria wanted to bring its customers even closer to their favorite skincare brand, with a personal experience that goes beyond classic website content.
Solution Concept
Through the chatbot, users can take part in a competition, find out about anti-pigment products individually and have a skin analysis carried out in a dialogue, instead of just browsing product pages. GDPR-compliant marketing consent is also obtained within the chat.
Results
- Interactive media and regular competitions bring consumers closer to their favorite skincare brand, a sign of real brand engagement rather than a one-off website visit
- New marketing consents obtained through the integration of the newsletter registration lay the groundwork for direct communication with the brand beyond the chat