Business Goals

As the leading direct insurer in Germany CosmosDirekt wants to improve interaction and engagement with GenZ

CosmosDirekt is the main sponsor of the RedBull Gameball Royale. A chat-based raffle was set up, that also included an educational part. It is advertised on Twitch, TikTok, Instagram and Twitter.

Results

Cooperating with LoyJoy significantly increased customer engagement, marketing permissions. The educational part also increased cross-selling.

Watch the Case Video