Interactive Lead Generation with a Gamified Advent Calendar

Goals: Playful Customer Engagement in a Complex Market

As Germany’s leading direct insurer, CosmosDirekt faces the challenge of communicating complex insurance products in an understandable and accessible way. For the Advent season, the company sought an innovative solution that goes beyond traditional marketing campaigns. The goal was not only to strengthen customer loyalty but also to convey product knowledge in an entertaining manner while generating a high number of qualified, GDPR-compliant leads. The requirement was a scalable, interactive platform that ensures a seamless and brand-consistent user experience.

Results: From Dialogue to Qualified Leads through Gamification

An AI-powered Advent calendar was implemented as a chat experience on the LoyJoy platform. This AI assistant guided users daily through a door, behind which a quiz question about a CosmosDirekt product and the chance to win a prize were hidden. This gamified approach significantly increased user interaction. The chatbot handled the entire process, from greeting and the quiz to data entry for the sweepstakes.

The campaign achieved outstanding results:

• Successful generation of a large number of GDPR-compliant marketing consents.
• Effective communication of product benefits in a playful context.
• Strengthening of brand perception through a positive, interactive experience.

The AI agent ensured 24/7 availability and created a valuable foundation for future marketing activities.

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