Success Cases


Conversational product advice for BRITA. Helping consumers to find the best water filter via chat.


Business Goals

To improve the customer experience, BRITA, expert for water optimization and individualization, launched a product finder for its water filters using the LoyJoy platform. The chat helps customers find products quickly and easily and thus relieves the sales team.

The chat was launched in four countries: Spain, France, Belgium and the Netherlands.


The chat experience provides a playful way to find the perfect BRITA product. The chat leads to a significantly improved service experience through the guided dialogue with the LoyJoy chat. In the end, this leads to more clicks on the products and more satisfied consumers.

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