Success Cases

Bionorica Canephron® Chat

Bionorica has developed a chatbot that offers a self-test about cystitis, promotes the product Canephron®, and includes a newsletter registration.


Business Goals

The pharmaceutical company Bionorica is offering its customers a new experience for the product Canephron®.

The chatbot “Vroni” offers a free cystitis test and links to interesting articles on the subject of cystitis. Interested parties can also sign up for the Bionorica newsletter.


Implemented on the Canephron® website and developed on the LoyJoy Conversational Platform, “Vroni” offers interested parties important information about cystitis and at the same time introduces the Canephron® product.

In addition, anonymized data is collected for studies and internal purposes.

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