Consumer Brands
Bionorica Canephron® Chat
Bionorica has developed a chatbot that offers a self-test about cystitis, promotes the product Canephron®, and includes a newsletter registration.
The pharmaceutical company Bionorica offers its customers a new experience for the product Canephron® with the chatbot Vroni, a personal self-test instead of a plain product page.
Initial Situation
Anyone noticing the first signs of cystitis usually wants a quick assessment right away, something a classic product page alone cannot offer. Bionorica therefore wanted to give its customers a new experience for the product Canephron®.
Solution Concept
The chatbot Vroni guides visitors through a free cystitis test, links to further articles on the subject of cystitis, and turns a simple information search into personal guidance. Interested parties can also sign up for the Bionorica newsletter directly.
Results
Implemented on the Canephron® website and developed on the LoyJoy Conversational Platform, Vroni offers interested parties important information about cystitis through dialogue rather than just text to read, while also introducing the Canephron® product. In addition, anonymized data is collected for studies and internal purposes.
