Success Cases
ALDI
Followers of the ALDI North Group's WhatsApp channel were once again able to take part in an exclusive competition and submit feedback suggestions for the WhatsApp channel. ALDI has already gained 10,000 new subscribers through the competition.
Business Goals
Following its great success, ALDI is once again launching a competition for subscribers to the ALDI WhatsApp channel with the help of LoyJoy.
The chatbot guides customers through an entertaining picture puzzle and collects their contact details so that they can be notified if they win.
At the end, customers have the opportunity to give personal feedback on the WhatsApp channel.
Results
ALDI’s chatbot is an effective solution for increasing customer interaction.
ALDI has already gained 10,000 new subscribers for its WhatsApp channel through the competition.
Thanks to the feedback field, ALDI is able to playfully collect valuable customer insights to further improve the WhatsApp channel.