Success Cases
ALDI Original Raffle for Stronger Customer Loyalty
ALDI uses LoyJoy to interact with GenZ on TikTok, Snapchat, Instagram. A raffle was set up where users had to upload an ALDI receipt.
ALDI ran a raffle for its “ALDI Original” fashion collection, created by artists from all over Germany, to strengthen customer loyalty.
Initial Situation
To increase customer loyalty and sales, ALDI created an entirely new fashion collection, “ALDI Original”. For the launch, the collection was meant not just to be shown, but to invite people to take part.
Solution
With LoyJoy, ALDI built a chatbot for the raffle: users upload an ALDI receipt in the chat, the more receipts, the higher the chance of winning an exclusive piece from the collection. The chat was rolled out right where the audience already is, on TikTok, Snapchat, Instagram, in ALDI stores and on the website.
Results
- The implementation across multiple channels led to a skyrocketing interaction rate with a huge number of conversations, a sign of how well the participatory format works across channels
- The chat was shared repeatedly with friends and family members, carrying the campaign forward on its own
- Fun fact: the most popular piece was the “Hoodie Milchmäuse”