Aldi Nord Boosts Customer Loyalty with Interactive Advent Calendar

Business Goals

ALDI Nord is one of the leading food retailers in Germany and relies on digital innovation in customer engagement. For the 2025 Christmas season, the proven ALDIventskalender was designed to activate customers daily and strengthen brand loyalty.

The challenge: Meeting customer expectations that demand immediate interaction and real added value – without long waiting times or complicated processes. The ALDIventskalender should be more than a classic prize draw: a daily occasion to experience the brand positively.

LoyJoy has been a partner of ALDI for the ALDIventskalender since 2023. Year after year, millions of people participate – with growing numbers. The platform enables efficient scaling of the campaign and the provision of new, playful content every day.

Results

With the 2025 edition, ALDI Nord once again sets standards in digital customer activation. The ALDIventskalender combines daily prize opportunities with a simple, intuitive user experience.

The campaign demonstrates how digital interaction works:

• For customers: Daily new quiz questions, attractive prizes and uncomplicated participation via the familiar digital channel.
• For ALDI Nord: High interaction rates, recurring visits and a positive brand presence throughout the entire Advent season.

The chatbot on the LoyJoy platform acts as a personal companion through the 24 days, enabling direct, barrier-free participation. Customers can engage with the brand in a playful way, while ALDI Nord creates valuable touchpoints.

The intuitive user interface ensures that users can participate without technical barriers. This creates a consistent, high-quality customer experience that positively embeds the brand daily in the target group’s consciousness.

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