Ziele

LoyJoy is helping Bundesliga club and traditional football club 1. FC Köln to digitise fan communication.

The AI agent Hennes answers fan enquiries and reduces the workload on customer service.

Personalised communication strengthens fan loyalty and increases lead generation.

Direct links take fans to detailed information and online shop offers. Detailed information about tickets is also available.

Ergebnisse

Hennes reliably answers all fan enquiries, thereby reducing the workload on customer service.

It enables a targeted, personalised approach to fans and strengthens their emotional connection to the club.

Through targeted links to relevant content and the online shop, the chatbot increases lead generation and improves the quality of digital services for fans.

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