Business Goals

Swirl® is a brand of the Melitta Group for the “practical cleanliness” business segment, such as vacuuming, waste disposal and descaling appliances.

Swirl® has initiated a competition for its new bin liners made from 100% recycled plastic and is giving away attractive prizes to all participants who buy Swirl® bin liners in the campaign area and upload a receipt.

Results

The newly developed competition experience was integrated into the Swirl® website.

Thanks to the informative chat with receipt upload, consumers were not only able to see the new bin liners made from 100% recycled plastic for themselves, the product launch was also very successful.

Watch the Case Video