Success Cases
Géramont 50th Anniversary Raffle with LoyJoy Chatbot
For the 50th anniversary of the market-leading cheese brand Géramont, a chat-based competition with on-pack promotion was created.
For Géramont’s 50th anniversary, ich-liebe-käse.de wanted to offer customers more than a classic competition, an experience that matched the occasion.
Initial Situation
The goal was to increase sales and offer customers a competition for the anniversary that was more engaging than uploading a receipt on an ordinary promotion page.
Solution Concept
Using the LoyJoy platform, customers can engage with an interactive and entertaining birthday chatbot and upload their receipt directly in the dialogue. It turns this into a small experience and encourages customers to participate repeatedly.
Results
- Enhanced customer experience through the seamless chat feature of the LoyJoy platform, noticeably more personal than a plain form
- Repeated participation from customers, a sign that the promotion was genuinely enjoyable
- An element of fun and anticipation added to the promotion