Business Goals

Milkana is a brand from Savencia’s diverse range of cheeses. The marketing campaign in cooperation with the fashion company Takko Fashion aims to increase reach and sales. Customers can enter an on-pack code in the LoyJoy chat for each Milkana product purchased and receive a personalized €10 Takko voucher.

Results

As a long-standing partner, Savencia uses the LoyJoy platform to run competitions and marketing campaigns on the ich-liebe-käse.de consumer platform. The campaigns are very popular and regularly increase sales of Savencia products.

Watch the Case Video