Success Cases
Milkana Coupon Campaign
Savencia has conducted a marketing campaign in cooperation with the fashion company Takko Fashion to increase reach and sales for the Milkana brand.
Milkana is a brand from Savencia’s diverse range of cheeses.
Initial Situation
The marketing campaign in cooperation with the fashion company Takko Fashion aimed to increase reach and sales for Milkana, reaching beyond Savencia’s own audience.
Solution
For every Milkana product purchased, customers could redeem an on-pack code directly in the LoyJoy chat and received a personalized €10 voucher from Takko in return, a direct bridge between the two brands.
Results
The collaboration with Takko Fashion was no one-off for Savencia, but part of a proven approach: as a long-standing partner, Savencia consistently uses the LoyJoy platform for competitions and marketing campaigns on the ich-liebe-käse.de consumer platform. The fact that these campaigns are very popular and regularly increase sales of Savencia’s products shows that the approach has proven itself over time.