Success Cases
Diamant Zucker Community Raffle
Exclusive Diamant community raffle on LoyJoy: more community sign-ups, strong newsletter registrations, and social media success.
An exclusive competition was developed for the Diamant community on the LoyJoy platform, designed to reward existing members while also generating new newsletter sign-ups.
Solution
Participation was reserved exclusively for members of the Diamant community. Following the competition, users could sign up for the Diamant newsletter, another way to stay in touch. The campaign was advertised both on the website and on Diamant’s social media channels.
Results
The community competition quickly proved to be a great success and showed that exclusive campaigns for members are an effective lever.
- Many new registrations for the community, a direct result of the exclusive participation requirement
- Strong uptake of the optional newsletter registration, a sign that users wanted to stay in touch with Diamant