Business Goals

Germany’s leading direct insurer CosmosDirekt has created an advent calendar on the LoyJoy platform.

In addition to a raffle with great prizes, there was a small quiz to refresh knowledge about the different CosmosDirekt insurance policies.

At the end of the advent calendar, cross-selling products were placed that matched the insurance policies asked about in the quiz.

Results

CosmosDirekt was the first insurer to launch an advent calendar - and with great results!

Great animations and great prizes led to high conversion rates and participation numbers.

What a huge success for CosmosDirekt and LoyJoy!

Watch the Case Video