Success Cases
Congstar Easter Raffle with Chatbot Success
The telecommunications brand Congstar uses the LoyJoy Conversational Platform to create a unique Easter experience for customers.
The telecommunications brand Congstar created a unique Easter experience for its customers with the LoyJoy Conversational Platform.
Initial Situation
A classic Easter raffle campaign generates entries, but rarely the dialogue that builds customer loyalty and delivers valuable customer data at the same time. Congstar therefore wanted to extend its traditional campaign with an innovative, digital experience to strengthen customer loyalty and acquire new customers. At the same time, valuable customer data was to be collected and newsletter registrations generated to improve long-term customer communication.
Solution
With LoyJoy, an entertaining, playful chatbot on the Conversational Platform guided customers through an Easter experience that goes far beyond a conventional raffle, while collecting valuable data for Congstar along the way.
Results
- Over 128,000 participants
- A conversion rate of 95%, a sign of how well the digital experience resonates
- High brand awareness through the viral success of the campaign