Business Goals

ALDI has developed an exclusive raffle on the LoyJoy Platform for its newsletter subscribers.

Delivered via the newsletter, the raffle included a profile enrichment. This allows ALDI to offer its customers a personalized marketing experience.

Results

With the newsletter link to the current raffle, ALDI was not only able to collect further important marketing consents, but also collect additional consumer data through the profile enrichment - all in an entertaining, playful and GDPR-compliant way.

Watch the Case Video