Business Goals

Kneipp has stood for high-quality body care products and natural treatments for over 130 years.

For Easter, Kneipp wanted to implement a competition in the chatbot to strengthen the brand and increase customer loyalty. Customers could win Kneipp products and subscribe to the newsletter.

Results

The chatbot was integrated into the Kneipp website.

Customers could also subscribe to the newsletter to receive information about Kneipp products and future competitions.

Watch the Case Video