Success Cases
Savencia Advent Calendar 2023: LoyJoy Case Study
Savencia's interactive Advent calendar 2023 on ich-liebe-kaese.de delights with daily prizes, high participation, and strong conversion.
For their 2023 Christmas campaign, Savencia delighted their customers with a great Advent calendar based on the LoyJoy platform.
Initial Situation
Savencia is one of the first customers of the LoyJoy platform, and the first Advent calendar already launched back in 2018. What began as an early test has stuck: the Savencia team continues to be an enthusiastic and avid user of LoyJoy.
Solution Concept
Implemented on their German consumer platform ich-liebe-kaese.de, the Advent calendar offered customers daily changing prizes, with the chance to win a grand prize of a travel voucher, a reason to return to the page every day in December. It was also promoted on social media to reach an even wider audience.
Results
- High participation numbers and a fantastic conversion rate, proof of how well the daily prize campaign resonates with customers
- A valuable traffic bringer with bigger success each year, a sign that the format has proven itself over time