Business Goals

Beiersdorf Spain partners with Real Madrid to promote the NIVEA MEN Fan Club and turn soccer fans into NIVEA Club members.

The standalone app, which is 100% based on the LoyJoy platform, includes product tips for NIVEA MEN and the chance to win VIP tickets and merchandise.

Results

The launch took only 4 weeks. There was no need to develop a custom landing page.

LoyJoy as the chosen tool led to higher interaction rates and additionally to the generation of new leads through active recommendation.

Watch the Case Video