Success Cases
NIVEA MEN Fan Club with Real Madrid | Case Study
NIVEA MEN fan club with Real Madrid: launched in 4 weeks, with product tips, VIP tickets, merchandise and more leads through LoyJoy.
Beiersdorf Spain partners with Real Madrid to promote the NIVEA MEN Fan Club and turn soccer fans into NIVEA Club members.
Solution
Built on the LoyJoy platform, the standalone app turns soccer fans into NIVEA MEN fans directly: with product tips for NIVEA MEN and the chance to win VIP tickets and merchandise.
Results
With LoyJoy, NIVEA MEN reached its goal faster and with less effort than a custom-built setup would have required.
- Launch in just 4 weeks
- No need to develop a custom landing page, since the app runs entirely on the LoyJoy platform
- Higher interaction rates thanks to LoyJoy as the chosen tool
- Additional leads generated through active recommendation