Success Cases

NIVEA MEN & Real Madrid

For their Spanish affiliate NIVEA MEN teamed up with wolrd-class soccer club Real Madrid and created an incredible experience that transformed Madridistas into NIVEA MEN fans.


Business Goals

Beiersdorf Spain partners with Real Madrid to promote the NIVEA MEN Fan Club and turn soccer fans into NIVEA Club members.

The standalone app, which is 100% based on the LoyJoy platform, includes product tips for NIVEA MEN and the chance to win VIP tickets and merchandise.


The launch took only 4 weeks. There was no need to develop a custom landing page.

LoyJoy as the chosen tool led to higher interaction rates and additionally to the generation of new leads through active recommendation.

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