Business Goals

With ePower technology, Nissan is revolutionizing engine technology and combining the benefits of e-mobility with easy refueling instead of charging. A highly efficient internal combustion engine charges a purely electric drive.

The launch will be accompanied by a LoyJoy chat: Customers can learn about the new technology, arrange test drives and receive concrete offers.

Results

On the nissan.de website, the chat welcomes customers in a friendly manner and quickly guides them to the desired information about ePower.

In addition, a test drive can be arranged directly or the nearest dealer can be found and contacted for a quote. All seamlessly in a chat-based assistant.

Watch the Case Video