Lead generation with an A/B tested 300 % conversion boost.
Deutsche Telekom wanted to challenge its existing raffle platform for acquisition of GDPR-compliant marketing permissions on Instagram with LoyJoy.
An A/B/C test was conducted. Three raffle versions were published: one web form, one plain LoyJoy chatbot and one gamified chatbot on the LoyJoy platform.
LoyJoy by far outperforms the existing platform, which achieves a conversion rate of 14 % while LoyJoy achieves
35 % and 45 % conversion respectively (non-gamified vs. gamified).
The power of conversation and gamification more than triples the conversion rate.