For the summer, Ferrero excites consumers with an interactive quiz and sweepstakes.
To increase sales and the number of newsletter subscriptions, Ferrero wanted to introduce an exciting customer lottery at the beginning of the summer.
Customers can participate in a short quiz and win prizes when they sign up for the newsletter.
By using the LoyJoy conversation platform, this gamification contributes to an improved customer experience and promotes loyalty to the Kinder brand.
86 % of opened chats led to an interaction, with an impressive conversion rate of 93 %.