The German Football Association (DFB) wanted to increase the number of registrations for the DFB ePokal powered by ERGO, a German insurance company.
The DFB-ePokal powered by ERGO is a nationwide eFootball competition of the DFB, in which both amateur teams and eFootball professionals from all over Germany compete. DFB wanted to increase the number of signups and reach the Gen Z audience via Social Media.
They decided to offer the full signup process in a LoyJoy-powered chat.
Thanks to the convenient and engaging chat experience, the bounce rate of Social Media ads on Instagram, Facebook, and Twitter was dramatically reduced.
Right on the first day, the chat lead to a doubling of signups for the competition, exciting the DFB team.