Success Cases

CosmosDirekt

Promoting Football insurance to Gen Z and Gen Y. It's simply CosmosDirekt's private accident insurance.

The CosmosDirekt chat experience is shown. A gamified approach leads to a more better customer experience. By adding an educational part, cross-selling was promoted. Customers were then able to learn about different insurance plans.
The CosmosDirekt chat experience is shown. A gamified approach leads to a more better customer experience. By adding an educational part, cross-selling was promoted. Customers were then able to learn about different insurance plans.

Business Goals

As the leading direct insurer in Germany CosmosDirekt wants to improve interaction and engagement with GenZ

CosmosDirekt is the main sponsor of the RedBull Gameball Royale. A chat-based raffle was set up, that also included an educational part. It is advertised on Twitch, TikTok, Instagram and Twitter.

Results

Cooperating with LoyJoy significantly increased customer engagement, marketing permissions. The educational part also increased cross-selling.

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