Promoting Football insurance to Gen Z and Gen Y. It's simply CosmosDirekt's private accident insurance.
As the leading direct insurer in Germany CosmosDirekt wants to improve interaction and engagement with GenZ
CosmosDirekt is the main sponsor of the RedBull Gameball Royale. A chat-based raffle was set up, that also included an educational part. It is advertised on Twitch, TikTok, Instagram and Twitter.
Cooperating with LoyJoy significantly increased customer engagement, marketing permissions. The educational part also increased cross-selling.