For the last two years, due to COVID–19, the DMEXCO took place virtually. No matter where you were, it was possible to meet us there. You could watch the event comfortably from home. Though visitors missed the beautiful city of Cologne and the incredible vibes of the live event. And this year, in 2022, we are so excited to finally be back on-site again. Back to the roots.
The DMEXCO, short for DMEXCO = Digital Marketing Exposition & Conference, is Europe's leading digital marketing & tech event. It is the meeting place for all key decision makers from digital business, marketing, and innovation. The DMEXCO offers a whole ecosystem of lectures by international speakers and exhibitions by top brands- all with a view to digital trends and future business potentials.
This year's motto is: We Progress Together.
Looking back at 2021, before the event itself our CEO Ulf Loetschert had an interview with the DMEXCO. The interview was about LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home. In the interview, readers can learn more about the core value of “joyvertising” and what LoyJoy has had planned for DMEXCO @home 2021.
"Through gamification, we bring 'joy' to the conversation in order to boost conversions. Instead of a one-sided inundation of ads, that creates a mutual, interactive dialogue – in a word: joyvertising (Ulf Loetschert, CEO LoyJoy)
It was the 5th time LoyJoy was delighted to be part of Europe's leading marketing event! At the DMEXCO 2021, LoyJoy gave exciting insights about "Because Conversations Convert Better: How to Use Chatbots for Your Marketing Success"💥
Our CEO Ulf F. Loetschert was pleased to talk about our business idea and about our mission: There is more to chatbots than answering support questions, much more. Our mission is to provide customer-friendly access to business processes via chat. The LoyJoy Platform empowers brands to become conversational. People love to chat and it has become the no. 1 communication channel. With LoyJoy, brands can leverage the simplicity, convenience, and joy of conversations to achieve their goals.
To give the visitors a glimpse of what working with LoyJoy can look like, our CEO presented the real-world example of DFB, the German Football Association. In short: There was a story on Instagram where you could win tickets, then you would swipe up and the LoyJoy chat would start immediately to talk to your consumers. Voilà! That is how you generate more leads super easily. On top of that, our CEO built a chat together with the audience in 3 minutes- live at the DMEXCO.
Looking forward to 2022, our highlight will probably be the keynote about the cooperation between NIVEA Men x Real Madrid and LoyJoy. The masterclass will be held by Ben Polter, Global CRM Manager of Beiersdorf AG. Visitors can learn about: "How NIVEA MEN and Real Madrid Score Consumer Conversion and Engagement with Conversational Marketing".
Together, NIVEA MEN x Real Madrid and LoyJoy wrote a success story. Beiersdorf Spain cooperates with Real Madrid to promote their NIVEA MEN Fan Club and convert football fans into NIVEA members on their owned marketing channels. Not only to deepen their long-standing partnership, but also to introduce Real Madrid fans to the NIVEA MEN product line in an interactive way. The stand-alone App was 100% based on the LoyJoy platform. It included product tips for NIVEA MEN and the chance to win VIP tickets and merchandise.
There is a new commitment on each match day. New ideas were ventured in setting up the fan club. From registration to participation in activities such as competitions and information on NIVEA MEN products - everything takes place in an interactive 1:1 chat conversation. This chat conversation is made possible by LoyJoy.
In the medium or long term, the engagement should lead to getting to know the fan or consumer better in order to offer the relevant and right products individually. The chat interface has excited fans and ensured rapid growth of the community. And the engagement is massive, so the CTR of the mailings was doubled. Within a few weeks, the entire project was realized. By using the LoyJoy Conversational platform, not a single line of code had to be written.
People are super excited to be back in beautiful Cologne on 21/ 22 September. You can experience networking, exchange & business in a smart way. So, don't miss it! To make your decision about visiting DMEXCO even easier, we have reserved some free tickets! Just send us an email and grab one of them.
We would be delighted to meet you at DMEXCO in Hall 6, Booth D029a. And of course don't miss our Masterclass by NIVEA MEN and Real Madrid: "How NIVEA MEN and Real Madrid Score Consumer Conversion and Engagement with Conversational Marketing" 👆👆
On top of that, you can expect an exciting LoyJoy pitch on 21st September at the Start-Up Stage. Our CEO Ulf F.Loetschert will be talking about Artificial Intelligence, Chatbots, & RPA, CRM & CEM. We can't wait. If you want to be part of the DMEXCO as well, use your chance now: just send us an email and grab one of our reserved free tickets. See u there!