Business Goals

ALDI Nord is giving away 200 limited edition ALDI Nord Hackenporsche cars to its customers.

A chatbot was developed for this with LoyJoy, which collects the address data and email addresses of the participants.

Users enter their data directly in the chat - all in compliance with the GDPR, of course.

At the end, the chatbot provides a link to the current ALDI North offers, which forwards the user directly.

Results

The competition with the limited edition ALDI Hackenporsche increases brand awareness and attracts a lot of attention on social media.

The chatbot collects valuable user data in compliance with GDPR and promotes customer engagement.

By linking to current offers, it strengthens brand loyalty and contributes to long-term customer retention.

Watch the Case Video