Success Cases
ALDI Birthday Surprise Delivered by a Chatbot
ALDI surprises birthday customers with a personalized chatbot, a Fotowelt voucher and a competition for higher customer satisfaction and more leads.
ALDI has come up with a special surprise for its birthday customers: a personalised dialogue with a chatbot.
Initial Situation
ALDI wanted to give birthday customers a personal moment of appreciation that stays memorable, and guide them directly into ALDI Fotowelt.
Solution
The chatbot accompanies birthday customers straight from an invitation email into a personal dialogue that is entirely about them and their special day. An ALDI Fotowelt voucher code awaits them there as a gift, and participants also have the chance to take part in a competition.
Results
- With the personalised birthday surprise in the chat, ALDI strengthens the relationship with its customers and increases customer satisfaction.
- The seamless transition between email, chatbot, and the photo world shop creates a genuine omnichannel approach that retains customers’ attention across all channels.
- The link to ALDI Fotowelt increases lead generation at the same time.