As part of the loyalty program, all customers received a birthday surprise, including personalized coupons and chat congratulations.
Deutsche Telekom wants to strengthen and increase customer loyalty.
Within the interactive birthday chatbot, which is built on the LoyJoy platform, customers can order a birthday gift online or show a QR code in Telekom shops to receive it.
74 % of the opened chats resulted in an interaction.
47% of customers rated the chatbot with an average of 4.4/5 stars and the open feedback was extremely positive.