Success Cases

Deutsche Telekom

Lead generation with an A/B tested 300 % conversion boost.

The Telekom chat experience is shown. Answer the two themed quiz questions. Enter your email and confirm your mobile number via SMS code to participate successfully in the raffle.
The Telekom chat experience is shown. Answer the two themed quiz questions. Enter your email and confirm your mobile number via SMS code to participate successfully in the raffle.

Business Goals

Deutsche Telekom wanted to challenge its existing raffle platform for acquisition of GDPR-compliant marketing permissions on Instagram with LoyJoy.

An A/B/C test was conducted. Three raffle versions were published: one web form, one plain LoyJoy chatbot and one gamified chatbot on the LoyJoy platform.

Results

LoyJoy by far outperforms the existing platform, which achieves a conversion rate of 14 % while LoyJoy achieves
35 % and 45 % conversion respectively (non-gamified vs. gamified).

The power of conversation and gamification more than triples the conversion rate.

Watch the Case Video

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