For the 50th anniversary of the market-leading cheese brand Géramont, a chat-based competition with on-pack promotion was created.
To celebrate Géramont's 50th anniversary, ich-liebe-Käse.de planned an exciting customer raffle.
The goal was to increase sales. This was achieved by using the LoyJoy platform, which allowed customers to engage with the interactive birthday chatbot by submitting their receipts.
By using the seamless chat feature of the LoyJoy platform, ich-liebe-käse.de has enhanced their customer experience.
This gamified experience encourages customers to participate repeatedly, adding an element of fun and anticipation to the promotion.