Melitta Product Registration
Customers register their coffee maker via chat to receive additional benefits.
The coffee and coffee accessories manufacturer Melitta wants to reward the purchase of a coffee machine with cashback.
A playfully simple cashback redemption process within a chat flow without media disruption is intended to increase sales of the machine.
In the chat, the product can be identified by barcode scan and it can be registered directly. The receipt upload only takes place after a successful AI check.
Shoppers are enthusiastic about the uncomplicated process.