Success Cases

Kölln

German oat producer Kölln uses the LoyJoy platform for raffles aimed at increasing newsletter subscriptions.

The Kölln chat experience is shown. The quiz relates to product attributes. Background animations add a fun component to the quiz. Enter your email address and confirm it via DOI.
The Kölln chat experience is shown. The quiz relates to product attributes. Background animations add a fun component to the quiz. Enter your email address and confirm it via DOI.

Business Goals

To increase newsletter subscriptions, beloved Oats manufacturer Kölln, uses the LoyJoy platform to implement raffles. By turning the experience into a conversation, Kölln captures the engagement of consumers.

Customers can take part in the raffle by simply answering the the quiz and subscribing to the newsletter – solely in the chat.

Results

Using the LoyJoy platform, Kölln creates a fun and educational customer experience. Customers learn about Kölln's products and have the chance to win various prizes.

A staggering 86% of the sessions resulted in a raffle participation and the new subscriptions to the newsletter are at a very high level.

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