As a surprise for their newsletter subscribers, Eucerin set up a chat-based advent calendar on the LoyJoy platform.
Eucerin set up a chat-based advent calendar on the LoyJoy platform. It contained 24 doors with daily prizes. This was preceded by a week-long pre-phase to build customer anticipation.
The prizes were part of a raffle. To participate, customers had to subscribe to the newsletter and could opt in for a daily quiz reminder email.
Eucerin attracted a large number of participants by using the LoyJoy platform. In addition, the campaign achieved a high rate of interaction among the participants.