Absolutely MAD: LoyJoy @MAD//Fest London

Lisa Przybilla
Marketing Manager
July 29, 2022
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What an amazing three days at MAD//FEST in sunny London itβ€˜s been πŸŒžπŸ‡¬πŸ‡§. This year 8,000+brands, challengers, and agencies made their way to London MAD// Fest, finally again πŸŽ‰πŸŽ‰. LoyJoy was one of them. The biggest brands such as Unilever, Tik Tok, Coca-Cola, NIVEA, etc., and the freshest start-ups came together. The festival offered three days full of inspiration, innovation, and fun.


What Is MAD//Fest?

MAD//Fest started as a start-up in 2018. Now four years later and after the pandemic, it ranks as the largest marketing festival in the UK. When COVID-19 hit in 2020, MAD//Fest had to change from an in-person event to a five-day virtual experience. Still, more than 700 speakers attended. In 2021, the founders brought their event program to the hybrid stage. The festival seamlessly brought together the local British audience with the virtual audiences from around the world.

Today, the MAD//Fest is considered the UK's biggest celebration of marketing, advertising + disruption.

Entrance MAD//Fest London
The entrance of MAD//Fest London


The MAD//Fest 2022 was finally in-person again. The theme was "No Guts, No Glory". So let's explore, experiment, think, challenge, discover, learn and push new boundaries!


LoyJoy @UK's Largest Marketing Festival

It's been an incredible 3 days in London πŸ‡¬πŸ‡§. Now we know why it's called MAD//FEST πŸŽ‰πŸ’₯ It was impressive to meet and connect with so many wonderful people. The four stages of the event offered inspiring talks about marketing, advertising + disruption.

However, we spent most of the time at our picnic table (the fancy version of a booth πŸ˜‰).

LoyJoy Picnic Table at MAD//Fest
The LoyJoy Picnic Table at MAD//Fest


The famous LoyJoy raffle was very well received - maybe even too well as we didn't have any unicorns or llamas left in the end πŸ¦„πŸ¦™.

Customers had to answer two questions about the MAD//Fest. Are you thinking "easy-peasy" right now? Let's see: Click here to do the quiz πŸ˜‰

Visitors could win super cool key chains if it was their lucky day. The raffle was built on the LoyJoy Platform showing off our coolest animations and the fun opportunities to create on our platform.


Thank you MAD//FEST for this amazing event!! πŸš€πŸš€

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